Hannah Hoch and James Rosenquist --Insiders and Outsiders...

With the rise of industrialization, globalization, and mass production, the manufacturing productivity has been dramatically increased and accordingly the availability of consumer goods. And with the rise of the mass media, various products have been targeted on broad groups of consumers. Consumerism, which is propelled by a system of mass production and high levels of consumption, has been one of the themes in art works from twentieth century till now. In regard to consumerism and gender, I find two figures—Hannah Hoch and James Rosenquist--connected. Hoch once worked for a womens magazine of the huge Ullstein Press while Rosenquist once earned his living as a billboard painter at Artkraft-Strauss. They had been working within†¦show more content†¦Firstly, Hoch and Rosenquist select subject matters from mass-produced consumer goods that they might have been working with. Both Hoch and Rosenquist, as spectators of the mass media and consumer world, give us a â€Å" snapshot† into the consumer world. For Hoch, she tapped into industrialization and the fashion world. We see mechanical elements in The Beautiful Girl such as the tire, machine handle, BMW logos, industrial bench, and watch. And elements of the New Woman of German Weimar period--bobbed hair, makeup, and exposed legs. (Geneva 2008) For Rosenquist, The Light That Won’t Fail I contains depictions of common consumer objects such as the comb, socks and woman smoking, which would have shown in billboard advertisements. Secondly, the medium that Hoch and Rosenquist use witnesses how mass media, industrialization, and mass consumption marched. The photomontage is like a poster or a magazine page while the oil painting is like most large-scale billboard paintings. The Beautiful Girl and The Light That Won’t Fail I are given the feel of an advertisement. In Hoch’s photomontage and Rosenquist ‘soil painting, we see Hoch and Rosenquist were engaging with the ne w forms of mass media of their time periods. Hoch, as Dadaist, made a great contribution to developing photomontage as medium of representation. Dada artists replaced paint all together, making use exclusively of ready-made

Tesco Boston Matrix and Ansoff Matrix - 1156 Words

Access to Business Unit Title: Marketing - Level 3 Credit Value: 6 credits Tutor: Alison Unwin Unit Code: 3-BA1-045 Email: aunwin@centralbeds.ac.uk This unit has 4 learning outcomes. LEARNING OUTCOMES ASSESSMENT CRITERIA PROPOSED ASSESSMENT EVIDENCE (TBC) Assessment Evidence Answer paper The Learner should be able to: 1. Establish the importance of the marketing environment The Learner can: 1.1 Analyses the difference between micro and macro environmental factors 1.2 Compare and contrast a minimum of two tools such as SWOT and POWER SWOT and apply to business solutions 1.3 Critically contrast Primary and Secondary research methods 2.1 Evaluate the use of tools such as Boston and Ansoff Matrix to business situations 2.2†¦show more content†¦You will be required to advise the business on a number of aspects and give a written report to your selected business. Please choose a business that you would like to use as your case study for the whole unit. Choose carefully and pick a business that you find interesting or already work/ed for. You will be required to research the business and its marketing strategies, so make sure your business has plenty of information available to you via various research methods, i.e. publications, internet, journals etc.. 3 Learning Outcome No 1 (Establish the importance of the marketing environment) Answer paper 1.1 Analyse the difference between micro and macro environmental factors Please use your chosen business and analyse the difference between the micro and macro environmental factor that concern your business. First explain the difference between micro and macro environmental factors and then give details on the micro and macro environmental factors that could impact your chosen business. 1.2 Compare and contrast a minimum of two tools such as SWOT and POWER SWOT and apply to business solutions Use your chosen business and describe and use at least two marketing tools such as SWOT, POWER SWOT and PESTLE analysis to assist with various business solutions that your chosen business may come across. Examples could include: Expansion, new product, new market,Show MoreRelatedBcg Matrix Is A Model Developed Via The Boston Consultancy Group1691 Words   |  7 Pagesâ€Æ' BCG Matrix The BCG matrix is a model developed via the Boston Consultancy group within the early 1970’s. It is a good known device for an advertising manager. It s based on the commentary that a company’s business models can be categorized into four important categories centered on combos of market development and market share, for this hence the name growth-share matrix. Market progress represents the industry attractive attractiveness, and market share stands for competitive knowledge. ThisRead MoreSustainable Strategy- a Business Report on Marks Spencers Plc.3697 Words   |  15 Pagesstrategic direction, success criteria and backed up by future recommendations for the company based on all the mentioned aspects. The frameworks used to analyse the company are: PESTEL Analysis. Porter’s Five Forces. SWOT analysis. ANSOFF Matrix. BCG Matrix. Porter’s generic Strategy. Bowman’s strategy clock. Table of Contents Sr. No. : | Contents | Page no. | 1 | Introduction/Background | 4 | 2 | Strategic Position | 5-7 | 3 | Strategic Direction | 8-11 | 4 | Success CriteriaRead MoreSecondary Research3401 Words   |  14 Pagesindustries due to the great amount of competition. The grocery market changes constantly. How well a business is doing can change drastically in such a small period of time. However, luckily a lot of the key businesses in the grocery sector such as Tesco (who holds currently 30.7% of the market shares) and ASDA (who hold17.2%) are not key competitors to Starbucks as they have a different target audience. To ensure that the business becomes a key player in the grocery market; competing with the likesRead MoreWaitrose Analysis Essay1256 Words   |  6 Pagescore business of the supermarkets and spending on food in the UK has been growing year-on-year since 1990; The market has proved to be very recession proof. However non-food articles account for a growing share. The market is led by the ‘big four Ââ€" Tesco, Sainsburys, ASDA and Safeway. Together with Somerfield, Iceland and Waitrose these companies t ake by far the largest chunk of the market. Waitrose, founded in 1904 and owned by the John Lewis Partnership, operates 137 stores, mainly in the south-eastRead MoreStrategic Planning the Co-Operative4390 Words   |  18 PagesBusiness Strategy Guidance for Contents Contents 2 Introduction 3 Strategic Concepts and Terms 4 Business Strategy 5 Strategic Thinking 5 Ansoff’s Growth Vector Matrix 5 Strategic Planning 7 BCG Growth-Share Matrix 7 Directional Policy Matrix 8 Co-Operative Food Store Audits 10 Environmental Audit 10 PESTEL Analysis 10 Porters 5 Forces: 10 Organisational Audit 11 Stakeholder Analysis 14 Co-operative Stakeholders 14 Stakeholder Mapping 14 Bibliography 16 Read MoreMarks and Spencer Strategic Develpoment History5913 Words   |  24 Pagesinternally. 1.3. Supportive Investment Strategies MS ware pursuing growth investment strategy that can be explained with help of Ansoff growth model. 1.3.2. Ansoffs Product/Market Matrix The Ansoff matrix entails four possible product/market combinations: Market penetration, product development, market development and diversification (Ansoff 1957, 1989). Ansoff Model |Existing Products |New Product | |Existing | | Read MoreStakeholder Analysis7681 Words   |  31 Pagesawareness in the countries of Central Europe (Poland, Czech Republic, Slovakia, Romania, Bulgaria and Turkey). That is not only dictated by the fact that the Polish economy is withstanding the condition of the global recession. It is as well because Tesco, who is one of their main customers is going to be investing millions of pounds in those markets. It has been said that in Poland  £ 0.5 billion will be invested. That is why McCue has spotted an opportunity in those markets and is focusing on establishingRead MoreEnvironmental Analysis19492 Words   |  78 Pagesonly into account the external environment. It is equally important to consider internal factors. SWOT analysis is the name given to a full analysis of internal and external factor. SWOT Analysis SWOT Analysis, or sometimes known as the TOWS Matrix, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objectiveRead MorePorters Generic Strategies Framework3419 Words   |  14 Pagescharge an average price while following the low cost leadership strategy and reinvest the extra profits into the business (Lynch, 2003). Examples of companies following a cost leadership strategy include RyanAir, and easyJet, in airlines, and ASDA and Tesco, in superstores. The risk of following the cost leadership strategy is that the companys focus on reducing costs, even sometimes at the expense of other vital factors, may become so dominant that the company loses vision of why it embarked on oneRead MoreWhat Is Porters 5 Forces Analysis? What Are the Main Aspects of Porters 5 Forces Analysis? How to Write Good Porters 5 Forces Analysis of a Company? Where to Find Information for Porters 5 Forces Analysis.2761 Words   |  12 Pagestime by low buyer power (Porter, 1998). Bargaining power of suppliers exists in the following situations: • Where the switching costs are high (switching from one Internet provider to another); • High power of brands (McDonalds, British Airways, Tesco); • Possibility of forward integration of suppliers (Brewers buying bars); • Fragmentation of customers (not in clusters) with a limited bargaining power (Gas/Petrol stations in remote places). The nature of competition in an industry is strongly

Security Issues Addressing Cloud Computing - Myassignmenthelp.Com

Question: Discuss About The Security Issues Addressing Cloud Computing? Answer: Introduction The Four Seasons Greenhouse and Nursery of Colorado is a small business organization that has been profited by the introduction of new point of sale system in the year 2008. The system compiled all the essential business data for improving the decision making process of the Nursery. The point of sale system allowed the owners to track the business data and sales transaction in real time that helps in enhancing the estimation process (refer to appendix 1). This system has considerably helped the organization in increasing the amount of profit as previously, with the system of manual record keeping the amount of profit of the nursery was negligible. The timely availability of the product information helps in proper maintenance of the inventory (Laudon and Laudon 2016). The report gives an overview of the different advantages, disadvantages and risks associated with the new point of sales system. Advantages and Disadvantages of POS system The advantages of the new point of sales system are as follows (refer to appendix 2)- The new point of sale system eliminates the need of manual tracking of the sales by allowing the owners to track the transactions immediately. Therefore, the new point of sales system makes the tiresome process of compiling the sales history considerably simple. Furthermore, it eliminates the possibility of error in updating the sales details manually (Stadtle 2015). The new point of sales system increases the accuracy of the financial data of the system. With the implementation of the system, the manual entry of the sales transactions is eliminated as well. This reduced the number of errors in calculation of the financial data and associated with the sales. The new Point of sales system furthermore helped in carrying out the vital tasks of business such as estimation of inventory and sales in a relatively lesser time in comparison with the manual data keeping system. This is because the details of the sales and the inventory are updated in real time (Diallo, Rodrigues and Sene 2012). The accurate and flawless data keeping by the point of sales system have considerably helped the organization with their business decision-making process. The accurate inventory count and negligible guesswork have furthermore helped the business in operating in a leaner inventory unit. A proper report of the detailed transaction of inventory items such as the number of units purchased, sold or discarded is now possible to obtain with the help of the point of sales system, which was earlier impossible due to the manual record keeping. The new point of sales system has considerably helped the organization in understanding and identifying the higher profitable products. The perspective of real cost have considerably helped the organization in shifting the production to the higher profit items thereby increasing the profit percentage. The real time reporting has furthermore helped the managers in becoming more effective with their business operation. The new system has furthermore helped in controlling the employee schedule and allocating labour expenses to the specific departments and functions, as it has been easier to track the requirements with the help of the new point of sales system. This function helps the owners in delegating more responsibility to the staffs for establishment of the accountability within Four Seasons. However, with the numerous advantages, there are certain disadvantages as well. The disadvantages of the new point of sales system are as follows- Implementation of the point of sales system is a somewhat costly for small and medium sized enterprises. This is because in order to implement the system within the organization, various hardware and software configuration changes are needed in the organization. This indicates investment of a huge amount of money for the system. It is very essential to impart training to the staffs of the organization in order to make them understand the operation of the new point of sales system. Incorrect operation of the system might lead in generation of the erroneous data or incorrect results. The system needs a regular maintenance. The organization will have to invest a certain some of money for the maintenance of the system. However, if the system is successfully implemented within the organization, it will help the organization in gaining competitive advantage in the marketing, thereby increasing the profit percentage as well. The disadvantages of the system are negligible in comparison to the advantages it offers to the organization. The Competitive advantage of the Business The implementation of the new point of system is expected to offer various competitive advantages to the business organization in the market place. The competitive advantage that the business gain by implementation of the new point of sales system are as follows- The point of sales system integrates all the business operation in a single place. This helps in clear view of the business operations thereby helping in proper management of the business. This in turn helps in gaining a competitive advantage in the market place. The elimination of the manual record keeping of the financial transactions helps achieving a correct data set that in turn helps in improving the business operations of the organization. This certainly provides a competitive advantage to the organization in the market place. Since the new point of sales system helps in tracking the most profitable product and proper management of the inventory, it helps in producing the more profitable product thus giving the organization a competitive advantage in the marketplace (Romney and Steinbart 2012). The major competitive advantage of the company in implementing the new point of sales system is that apart from helping the organization in proper management of the inventory goods, it also helps in proper management of the labours and the employees of the organization (Peppard and Ward 2016). Therefore, it can certainly be said that the new point of sales system will help the Four Season in gaining Competitive advantage in the market. Advantages of having a centralized database The advantages of having a centralized database are as follows- A centralize database considerably improves the data preservation as all the important information regarding the sales and other financial data are stored in a single place (Coronel and Morris 2016). A centralized database improves the data security as storage of data in a central storage limits the security risks the data can face. Centralized database further helps in reducing the cost of the cost of storage, increases the speed of data process. Furthermore, it offers a proper disaster recovery technique and decreases the risk of data manipulation (Stair and Reynolds 2013). It is a cost saving solution and increases the operational efficiency of the organization. The POS in facilitating decision-making The new point of sales system integrates the different operations of the organization thus facilitating the decision making process. The point of sales systems processes the business activities more effectively by providing an accurate data of inventory and sales. For example, in Four Seasons, the products were ordered merely on basis of speculations and there were no proper inventory data. However, with the implementation of the POS system, the units of the products are no longer ordered based on speculations, thus helping the business in operating on a leaner inventory units (Hall 2012). The manual information tracking is difficult to conduct in an effective manner, as it is not only time consuming but also prone to human errors. Therefore, it becomes very difficult to track the information in an effective manner (Galliers and Leidner 2014). Thus, the implementation of the new POS enhances the decision making process. With the implementation of the new POS system, it has been easier to track the inventory and the sales. It is easier to answer the questions related to the amount of purchased orders, orders sold, and orders discarded. Furthermore it increase the control over the employees of the organization as well, thereby facilitating the decision making process (Pearlson et al. 2016). The accurate information provided by the new POS system will help in effective management of all the processes running within an organization. Proper knowledge about the detailed product costs helps in managing and producing products that are more profitable. Furthermore, the detailed management information offers control over schedules and labour expenses as well thereby enhancing the process of decision-making. Telecommunication options There are different types of network options for the implementation of POS in Four Seasons, such as LAN, WAN and MAN. LAN or local area network shares a common wireless communication link to the server within a distinct geographical location. WAN or Wide Area Network on the other hand interconnects a multiple LAN connection in a distributed geographical location. Metropolitan Area Network or MAN interconnects the users with the computer resources in a specific geographical area or region. It is beneficial for the organization to implement the new POS system in WAN (Zhang et al. 2012). This will help the employees of the organization in easier access and management of the data. Furthermore, WAN centralizes the IT infrastructure thereby helping in centralized data management (Barakah and Ammad-uddin 2012). A wired network connection although increases the security of the network, it is a very costly process. Furthermore, it becomes very difficult to manage a wired connection in a wide area network. Therefore, it is recommended for the Four Seasons to establish a wireless network connection for the new POS system. Business Risks The new POS system although offers various advantages to the organization, it is exposed to a number of risks as well (Zissis and Lekkas 2012). The implementation of the system in a wireless network increases the security risk. This is because a wireless network is very vulnerable to attacks and can lead to data loss or data theft. This security risk can be avoided by installing a proper intrusion detection system in the network. The storage of companys data in a centralized database might invite a privacy risk as the database can be compromised due to various virus and malware attacks. This can be prevented by proper data encryption and protection of the system by an up to date antivirus (Al Ameen, Liu and Kwak 2012). Tracking the sales and financial data with the help of the new POS might invite breach of the confidentiality of the customers data due to data compromise by the hackers of loss of data due to malware or security attack. This can be prevented by storing of data in encrypted form and enforcing authorization levels for data access. Conclusion Therefore, it can be deduced that, implementation of the new POS system will considerably help the Four Seasons in obtaining competitive advantages in the marketplace. The report discusses the advantages and disadvantages of the POS system proposed along with the business risk and organization might face while implementing the system. The report further suggests the different risk mitigation process for the identified business risks. Recommendations A proper plan is to be made for implementation of POS and should be implemented according to the needs In order to increase the security and privacy of the data, proper intrusion detection system is to be installed. It is recommended for the organization to allocate proper time and money for the system maintenance. References Al Ameen, M., Liu, J. and Kwak, K., 2012. Security and privacy issues in wireless sensor networks for healthcare applications.Journal of medical systems,36(1), pp.93-101. Barakah, D.M. and Ammad-uddin, M., 2012, February. A survey of challenges and applications of wireless body area network (WBAN) and role of a virtual doctor server in existing architecture. InIntelligent Systems, Modelling and Simulation (ISMS), 2012 Third International Conference on(pp. 214-219). IEEE. Coronel, C. and Morris, S., 2016.Database systems: design, implementation, management. Cengage Learning. Diallo, O., Rodrigues, J.J. and Sene, M., 2012. Real-time data management on wireless sensor networks: A survey.Journal of Network and Computer Applications,35(3), pp.1013-1021. Galliers, R.D. and Leidner, D.E. eds., 2014.Strategic information management: challenges and strategies in managing information systems. Routledge. Hall, J.A., 2012.Accounting information systems. Cengage Learning. Laudon, K.C. and Laudon, J.P., 2016.Management information system. Pearson Education India. Pearlson, K.E., Saunders, C.S. and Galletta, D.F., 2016.Managing and Using Information Systems, Binder Ready Version: A Strategic Approach. accounting Sons. Peppard, J. and Ward, J., 2016.The strategic management of information systems: Building a digital strategy. John Wiley Sons.

The French Revolution; Social Classes free essay sample

Three main social groups coexisted during the French Revolution: Clergy or â€Å"First State†, the Nobility or â€Å"Second State† and the bourgeoisie and the peasants or â€Å"Third State†. No matter that the â€Å"Third State† was the majority of the French population, the right of property was unequally distributed since 10% of the total property was owned by 1% of the population and 97% of the population owned only 55% of the total French land. (S6). Besides, the â€Å"Third State† was subject to several taxes benefiting the clergy and the nobility and its members could barely survive because they were also obliged to give for free the products they cultivated from the land. The â€Å"First State† wanted to keep the existing â€Å"status quo†. That meant to keep its privileges, its possessions and the exemption from taxation. Their reluctance to accept changes generated violence and terror resulting in the beheading of King Louis XVI and many other people (S8). We will write a custom essay sample on The French Revolution; Social Classes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The â€Å"Second State† enjoyed privileges that ranged from ownership of big pieces of land to exemption of taxation and specific taxes established on their benefit (S2). The bourgeoisie was the middle class composed of merchants that was the main thrust behind the French Revolution. The bourgeoisie wanted power and privilege commensurate with their place in business and administration. A severe financial crisis of the monarchy, a lack of food and particularly bread (S3) plus severe limitations posed to their aspirations by the â€Å"First and Second States† are the main reasons to explain the French Revolution. By 1794, the bourgeoisie reasserted its control but could not consolidate itself through representative institutions, so it had to surrender its power to Napoleon Bonaparte (S4). When Bonaparte is defeated by the Russians in 1812 and during the restoration (1814-1815) the bourgeoisie found the regime it most suited its aspirations no matter its limited electorate and constitutional government setting. The Third State was integrated by the peasants. They represented 26 million people 97% of the French population and as it was mentioned before, they were the owners of only 55% of the total territory of France. Without their participation the French Revolution could have not been realized. Their complaints were the most important matters of the National Assembly. However, there were no peasant members in that assembly. When they realized that their demands were neglected no matter that they were the majority of the French population, they decided to give a full strike to the â€Å"establishment† causing the French Revolution to crystallize. Peasants wanted equality for everyone (S2 and S5) since they had suffered abuses and exactions that benefited the â€Å"First and Second States†(S11 â€Å"Le peuple sous l’ancien regime). The monarchy called the Estates-General hoping to pacify social unrest and demands but on the contrary it provided the occasion for the bourgeoisie to seize power and reshape social, legal and political institutions according to its own interests (S12). After a long period away from power, during the restoration (1814-1815) they were able to regain power but for a brief period of time. The Third State proposed that a civilized society should be built on liberty, equality and fraternity and that it could attain those objectives through the adoption of the Declaration of the Rights of Man. Among those principles enshrined in that declaration are : men are born equal in rights; every society should aim at the common wellness; sovereignty resides exclusively on the nation; that law has to be approved as a result of a consent of the majority; freedom of speech and religion; the elimination of the difference between rich and poor people and the establishment the principle according to which every country had to have three independent powers executive, legislative and judiciary to run a successful government(S12). As a result the Clergy and the Nobility lost most of their privileges. Generation of authorities was only possible through democracy and not through autocratic processes (S7 and S10). Responsibility to educate young generations was transferred from the clergy to the civil government (Packet 3, Page 45-46). National Constituent Assembly operated a profound change in every aspect of the French political, legal and judicial systems giving preeminence to the bourgeoisie over the Clergy, Nobility and the Peasants. However, Peasants also met their aspirations that were to overthrow the monarchy and become equal in social standards with the nobility. In addition, the Directory (1795-1799) transformed the Republic into a Military dictatorship. In the end, the meaning of the words â€Å"liberty†, â€Å"equality† and â€Å"fraternity† that inspired the French Revolution ended up having different meaning for the social classes involved in the French Revolution. Overall, the poverty had the best effect of the French Revolution.