Telstra SWOT Analysis and Marketing Strategies Essay Essay Example

Telstra SWOT Analysis and Marketing Strategies Essay Essay IntroductionTelstra Corporation is a telecommunications and information services company. It provides a scope of services including fixed line services. Internet entree. and concern services. Telstra is the market leader in the telecommunication industry in Australia. with one of the most outstanding trade name names. However. its merchandises and operating services face an increasing menace from rivals. An analysis with recommendations of Telstra selling is necessary in order to better its public presentation. 2. 0 SWOT Analysis2. 1 Strengths†¢Telstra is one of the biggest trade names in Australia and dominates the taking concern place of telecommunications and information services in this state. †¢Telstra owns and operates an extended web substructure which will give it a competitory advantage over industry challengers. whose webs fail to cover all of Australia. particularly the distant and rural countries of the state. We will write a custom essay sample on Telstra SWOT Analysis and Marketing Strategies Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Telstra SWOT Analysis and Marketing Strategies Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Telstra SWOT Analysis and Marketing Strategies Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer †¢Telstra has the latest engineering on Mobile ( Next G Network ) and broadband ( ADSL 2 Plus ) to vie with other telecomm operators. †¢Telstra has 115 owned Telstra branded shops and 153 accredited stores that are strategically located across Australia. 2. 2 Weaknesses†¢Telstra is deficiency of enterprise to diversify internationally and limits its growing scheme. †¢The monetary value of nomadic phone and broadband programs are much higher than those of the other companies. †¢Telstra reduced fixed line advertisement and invested a immense budget on advancing new merchandises such as Next G Network. †¢Telstra is maintaining concentrating on postpaid Mobile phone programs instead than prepaid nomadic phone. 2. 3 Opportunities†¢Telstra is the Australian government’s contracted informations provider. Through a authorities enterprise. Telstra expanded its CDMA web to rural countries. Therefore. the company has one of the most extended CDMA webs in Australia. †¢Telstra has expanded their services into a extremely demanded subdivision of the telecommunications market with the execution of 3G. It leads to the increasing demand for broadband. †¢The increasing demand for broadband has been a displacement from dial-up to ADSL 2 Plus broadband connexions. And seemingly. it will be followed by the immense demand for the faster Internet entree among the bing users. 2. 4 Threats†¢The nomadic phone market about reaches impregnation in Australia. †¢The client behaviour has significantly changed ; Telstra will happen it progressively hard to vie for new clients. †¢Telecomm equipment was damaged by bushfires. †¢ACCC mandated entree to Telstra’s local web by publishing local cringle unbundling makes the competition fierce in Australian telecom market. 3. 0 Marketing Situation Analysis3. 1 Existing and Potential SegmentsIt is really of import to specify market in footings of section. as it will ease fine-tuning the attempts to aim the market. Based on Telstra’s selling research. the mark sections are aimed towards understanding and fulfilling its client demands ( Shanahan 2006 ) . As Telstra services a broad demographic of clients. its merchandises are segmented harmonizing to the different mark markets. Telstra’s nucleus concerns are land lines. nomadic phones. cyberspace and information services. And its current sections are single A ; household. little concern. concern endeavor and authorities. Basically. Telstra has covered most of the available sections in its concerns. For the future enlargement of Telstra. the company should supply better services to the bing cleavages and besides aim the international market. Telstra could offer new services such as music downloads and streaming media. which require broadband entree velocities. development of faster and cheaper broadband engineerings. and authorities plans to widen broadband coverage. For nomadic phone clients. Telstra could add more 3G content for diversenesss need. This altering tendency would be one of the cardinal growing drivers for Telstra. As the biggest telecommunication supplier in Australia. Telstra should widen its market internationally. Developing states. such as China and India. are the possible market for Telstra in the Asia-Pacific part. And the mark sections may include rural country ( Farms ) . concern and authorities. 3. 2 Telstra Market PositioningTelstra’s mark sections are based on cognizing clients and run intoing their demands. And its placement scheme is to show the valuable differences on merchandises and services offered and create competitory advantages. To place Telstra and capture its mark sections most efficaciously. the followerss need to be taken into consideration: †¢Important: the cardinal difference to advance is the range and dependability of Telstra merchandises and services. †¢Distinctive: advance the typical characteristics such as the easy entree to broadband via Mobile. Satellite. ADSL2 Plus and the drawn-out characteristics of utilizing nomadic phones. †¢Superior: promote quality and the multi-functional applications of our merchandises and that services are superior to most of our rivals. †¢Communicable: the above mentioned characteristics are catching and clients can easy place the differences. †¢Affordable: the above mentioned competitory advantages offer high value benefits and our mark market can afford the monetary values. †¢Profitable: one of the cardinal standards for choosing the above competitory advantages is that the company can present them productively. 4. 0 Marketing aims: The selling aims of Telstra for the hereafter market are: †¢To section the industry and concentrate upon the mark client group in the identified mark part. †¢To create public consciousness plans targeted at these markets and place them consequently. †¢To place the company as unique. offering specific merchandises to the mark clients that satisfy their demands. †¢To continue international enlargement and growing. peculiarly in Asia Pacific Region. 5. 0 Marketing StrategiesThe 7 P’s selling scheme is the cardinal component in marketing maps. All the selling aims mentioned above can be achieved in pattern by bettering the current bing selling strategies5. 1 ProductTelstra provides assorted merchandises and services in the telecommunications industry. They are land lines. nomadic phones and the cyberspace. Telstra must guarantee that its merchandises are run intoing the demands of the clients. In a merchandise life rhythm. the different characteristics of the merchandise should be observed. such as quality confidence. engineering and visual aspect. For case. after the cyberspace velocity is observed to execute ill through customers’ experiences. Telstra need to maintain the broadband innovate and better the public presentation. Telstra ferociously competes with the bing conventional nomadic phone service suppliers. and the turning market and untapped potency will present Telstra to the more ferocious competition. Consequently. the point is to distinguish Telstra on the impression of customers’ services and merchandises invention. and set up Telstra as a Modern high-tech telecomm company. Customer service could be one of the competitory advantages. Therefore. Telstra should better the ways to supply information or aid such as through 3G phone broadband. S. M. S and video message to clients. 5. 2 PriceTelstra seems to put monetary values higher than rivals on some of its merchandises offered. This means that the house is less willing to take part in monetary value wars and is more willing to repair monetary values. The pricing policy that Telstra chooses will reflect the market aimed at. Monetary values may be set to pull clients or to maximise net income. They may even be prepared to endure from short-run losingss in order to obtain a big market portion. Telstra may utilize such pricing policies as cost based pricing ( monetary values are based upon costs ) . market orientated pricing ( monetary values are based upon the analysis of the market ) and competition based pricing ( monetary values are mostly based on how rivals charge for their merchandises ) . 5. 3 PromotionTelstra would utilize publicity techniques to derive a competitory advantage. This could be done by above-the-line publicity ( publicity through an independent media ) . such as telecasting advertizements. newspaper advertizements. wireless and postings advertizements. and below-the-line publicity ( the house has a grade of control over the methods it uses ) . such as personal merchandising. direct mailing. trade carnivals and merchandise indorsements. Telstra has spent a batch of money on large name sponsorships such as Telstra Dome. Telstra Stadium and National Rugby League. However. patronizing a name may non be the best manner to pull clients. Telstra can cut down the outgo on large name publicity and put more money on advertisement through other methods such as nomadic phone S. M. S competition. blue tooth engagement study and unrecorded experience narratives on Telstra’s merchandises. 5. 4 PlaceTelstra shops are widely located throughout Australia. Telstra should maintain up their attempts on good placement in order to derive a non-price competitory advantage over the other market suppliers. For international market. it’s good for Telstra to turn up its ain stores in the chief metropoliss of other states instead than hold a joint venture with local traders. It will construct up Telstra’s image and trade name acknowledgment in those states. 5. 5 PeoplePeople with assorted non-English speech production backgrounds are employed by Telstra to function consumers. That is a cardinal component to fulfill the clients. Telstra takes people into consideration in the selling mix really earnestly. Therefore. it should maintain developing staff in order to cover with clients better. and holding the staff seting themselves in the customer’s place to understand what the clients want and speaking to the clients on the same degree. for illustration. they should non utilize proficient slang to the clients. 5. 6 Physical EvidenceEven though the good is intangible. the client can still experience that the physical environment of the shops. This will be displayed by the spending of the shops and the memorabilia such as Rugby squad shirts in the instance of Telstra. The psychical grounds is really of import because it will act upon the customers’ first feeling to the merchandises. The Telstra shops are clean and tidy. However. compared with Vodafone and Hutchison 3. Telstra shops are excessively crowded and packed in the metropolis. Therefore. in order to derive a better image from clients. Telstra should re-arrange the merchandises show and do more infinites for clients in peak hr times. 5. 7 ProcessSometimes Telstra will hold some study to clients in order to supply better services. For illustration. clients will be asked about the jutting clip spent on the phone and what clip they use the phone or international calls in order to happen the best trade. However. this may be a hinderance to the clients. particularly when they feel that excessively many inquiries are asked. Telstra should see the merchandising procedure as an of import component. if it hopes that the clients can acquire their merchandises as fast as possible and what the clients require. The enigma shopping revealed that client was being pressurized by staff when buying a Telstra Mobile phone. It resulted in an unenjoyable experience for the client. Besides. the new users took a longer clip to use for the latest engineering following G web due to strangeness with the new merchandise. Telstra should develop staff to service clients better in order to do the clients get the merchandises they want without fuss. A more efficient manner to buy merchandises and services on the Telstra web site will besides rush up the purchasing procedure. 6. 0 Selling Actions and ProcessesFor Telstra’s future enlargement and effectual execution of the selling schemes mentioned supra. the undermentioned selling actions need to be executed: †¢Continuing to transform its corporate civilization and assign an image embassador to better public dealingss with the corporate aim of functioning the clients better. †¢Establishing on-going staff preparations in order to update new products’ information and service clients better†¢Promotions on advanced merchandises and services including a scope of informations and information services such as wireless communications markets and 3G webs. †¢Collecting informations and feedback from clients and suggestions on merchandises and services. †¢Marketing selected international investing. acquisition and confederations. peculiarly with endeavors engaged in nomadic telecommunications. informations. the Internet or content-based concerns. †¢Using its broadband capablenesss to develop and market extra broadband applications and to foster penetrate to the wage telecasting market in Australia. 7. 0 Marketing Measurement and Monitoring ProcessesTelstra can implement assorted measuring and monitoring techniques to accomplish the selling aims better. †¢Gain feedbacks from Telstra clients through questionnaires†¢Give feedbacks to employees on their public presentation through training†¢Regard service quality of the employees as a critical standard in the motive mechanism†¢Record the gross revenues of each employee to bespeak the efficiency respectively†¢Monitor client and employee interactions during concern operations†¢Measure the alteration in abroad market share8. 0 ConclusionThe selling schemes are prepared for accomplishing Telstra’s selling aims. Currently Telstra has merely few direct rivals. However. the untapped and possible market will surely present Telstra to core rivals in the hereafter. The new Next G Network market is still in nascent phase and to be explored. The entry to this market gives Telstra many chances to research and derive footage in the market but at the same time it is accompanied by many challenges. The turning concern about engineering inventions will heighten the market growing in the hereafter ; this tendency is a major input to the continuity in this concern. Telstra still has to go on research and development to make better merchandises with improved characteristics. 9. 0 Mentions Shanahan J. 2006. Consumer-centricity: An thought whose Time Has Come. Australian Marketing Institute. viewed on 5 December 2006. Optus. viewed 24 January 2007 Hutchison 3. viewed 24 January 2007. Telstra. viewed 24 January 2007 Vodafone. viewed 24 January 2007 lt ; hypertext transfer protocol: //www. vodafone. com. au/ gt ;

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Informative Advertising Telling the market about a new product Describing available services Suggesting new uses for product Correcting false impression Informing the market of a price change Reducing consumers fears Explain how the product works Building a company image Persuasive Advertising Building brand preference Persuading customer to purchase now Encouraging switching to your brand Persuading customer to receive a sales call Changing customers perception of product attribution Reminder Advertising Reminding brand preference Keeping customer to purchase now Encouraging switching to your brand during off seasons Changing customers perception of product attributes Maintaining its top-of-mind awareness 2.5 Setting the Advertising Budget: After determining its advertising objectives, the company next sets its advertising budget for each product. Four commonly used methods such as; affordable approach, percent of sales, competitive parity, and objective and task. A brands advertising budget often depends on its stage in the product life cycle. For example, new products typically need large advertising budget to build awareness and to persuade consumers to try the products. In contrast, mature brands usually require lower budgets as a ratio to sale. Market share also impacts the amount advertising needed: Because building the market or taking share from competitors requires larger advertising spending than does simply maintaining current share, low-share brands usually need more advertising spending as a percentage of sales. 2.6 Developing Advertising strategy: Advertising strategy consists of two major elements: creating advertising messages and selecting, advertising media. In the past, companies often viewed media planning as secondary to the message-creation process. 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The purpose of the means-end chain is to cause a chain reaction in which viewing the ad leads to the consumer to belief the product will achieve one of these personal values. The means-end theory model suggests that there are five elements in creating advertising like the product attributes, consumer benefits, leverage points, personal values and the execution framework. This model is designed to move the consumers through these five elements. Thus, the attributes of the product should be linked to the specific benefits consumer can derive and these benefits can lead to the attainment of a personal value. (Kenneth E. Clow and D. Baack, 2002) Leverage Point model: The hierarchy of effects model and the means-end chain approach are associated with leverage point methods. A leverage point is such a feature in the ads that lead the viewers to transform the advertising message into a personal value. 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But learning about the whys of consumer buying behaviour is not so easy the answers are often locked deep within the consumers head. This figure shows that marketing and other stimuli enter the consumers black box and produce certain responses. Marketers must figure out what is in the buyers black box. Marketing stimuli consist of the four Ps: product, price, place, and promotion. Other stimuli include major forces and events in the buyers environment: economic, technological, political, and cultural. All these inputs enter the buyers black box, where they are turned into a set of observable buyer responses: product choice, brand choice, dealer choice, purchase timing, and purchase amount. The marketers want to understand how the stimuli are changed into responses inside the consumers black box, which has two parts. First, the buyers characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyers decision process itself affects the buyers behaviour. (Kotler Armstrong, 2004) 2.14 Characteristics Affecting Consumer Behaviour Consumer purchased are influenced strongly by cultural, social, personal, and psychological characteristics. For the most part, marketers cannot control such factors, but they must take them into account. 2.15 Cultural Factors: Cultural factors exert a broad and deep influence on consumer behaviour. The marketer needs to understand the role played by the buyers culture, subculture, and social class. Cultural Culture Subculture Social class Social Reference groups Family Roles and status Personal Age and life-cycle stage Occupation Economic situation Lifestyle Personality and self-concept Buyer Psychological Motivation Perception Learning Beliefs and attitudes 2.16 Types of Buying-Decision Behaviour: There are four types of buying-decision behaviour such as: Complex buying behaviour: Consumers undertake complex buying behaviour when they are highly involved in a purchase and perceive significant differences among brands. Consumers may be highly involved when the product is expensive, risky, purchased infrequently, and highly self-expressive. Typically, the consumer has much to learn about the product category. Dissonance-reducing buying behaviour: It occurs when consumers are highly involved with an expensive, infrequent, or risky purchase, but see little difference among brands. Habitual buying behaviour: It occurs under conditions of low consumer involvement and little significant brand difference. Variety-seeking buying behaviour: consumers undertake it in situations characterized by low consumer involvement but significant perceived brand differences. In such cases, consumers often do a lot of brand switching. 2.17 The Buyer Decision Process: Post purchase behaviour Evaluation of alternatives Information search Need recognition Purchase decision Need recognition: The first stage of the buyer decision process, in which the consumer recognizes a problem or need. Information search: The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into active information search. Alternative evaluation: The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set. Purchase decision: The buyers decision about which brand to purchase. Post purchase behaviour: The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction. Research Methodology 3.1 Introduction A good research methodology gives a clear picture of what the aims of the field work should be. In the main, the purpose of the primary research would be to identify some of the key issues behind the Tescos advertising strategy. This methodology chapter will begin by briefly looking at the theoretical underpinning underlying the carrying out of a marketing research activity. Thus it can be argued that regardless of the nature of the study, understanding the nature and limitations of various data collection methods can enable a researcher to better understand the data collected and the limits of their interpretation. Following this review, the chapter then goes to consider the choice of method and its implementation, with the entire attendant stages involved. 3.2 What is Marketing Research? Johnson (1994 cited in White 2003, p21) defined research as a focused and systematic enquiry that goes beyond generally available knowledge to acquire specialized and detailed information, providing a basis for analysis and elucidatory comment on the topic of enquiry. Any type of researches, including both marketing and academic research, contains the basic characteristics of a research activity. Cooper and Schindler (2006, p4) have argued that marketing research is a systematic inquiry that provides information to guide marketing decisions. 3.3 The Marketing Research Process The research process is the route map of any type of research. Aaker et al (2004, pp 43-5) have argued that by and large any research activity or study contains seven steps, as follows: (1) Agree on the research process. (2) Establish research objectives. (3) Estimate the value of information. (4) Design the research. (5) Collect the data. (6) Prepare and analyse the data. (7) Report the research results and provide strategic recommendations. 3.4 Qualitative Research Following the broad overview above, this section now briefly looks at the type of approaches in use in practice. 3.5 Definition Once a research approach is decided, researchers will need to focus on the research methods. Hague (1992, p120) argued that marketing research surveys include two main groups. They are quantitative and qualitative researches. Denzin and Lincoln (2003, p4) considered that generic definition of qualitative research could be described as qualitative research is a situated activity that locates the observer in the world. 3.6 Qualitative versus Quantitative In terms of the differences between them, Wright and Crimp (2000, pp 374-5) argued that qualitative research uses description by words and pictures, while quantitative research uses measurement and number. Hague and Jackson (1999, pp 17-8) believed that quantitative research emphasizes accuracy whereas qualitative research emphasises understanding rather than simple measurement. Hague (1992, p123) also argued that qualitative researches enables researchers to better understand the subject matter more so than quantitative researches. In conclusion, quantitative research emphasises the accuracy and quantity dimensions. On the other hand, qualitative research emphasises the nature or quality aspects. Given the nature of the problem posed in this study, it can be argued at this stage this study will utilise a more qualitative approach since we do not understand the reasons for the present push of Abu Dhabi as a destination and where exactly it will be positioned in the minds of consumers. 3.7 Quantitative Research Quantitative research methodology deals with areas that can be expressed in numbers. It will tell researchers, for example, what proportion of the population uses luxury cars and what their ages and occupations are; what it will not do very easily is tell researchers why those people prefer such cars. Main quantitative research techniques are; Survey Questionnaire 3.8 The Survey Survey involves the systematic application of representative sampling, questionnaire design, information collection and statistical analysis techniques to obtain data which describes aspects of a market in as much detail required by the research user. The size of the sample is determined by a combination of factors including the structure of the market being examined, the level of detail required and the accuracy levels required at the overall cost of the research. (Malhotra, 2004) Figure : A classification of survey methods Traditional TelephoneTelephone InterviewingPP Personal Interviewing CC Computer Assisted Telephone InterviewingSS Survey MethodsEE Electronic Interviewing II In-HouseMM Mall Interviewing MM Mall InterceptCC Computer Assisted personal InterviewingMM MailMM Mail panelEE E-mailII Internet Source:Naresh.K.Malhotra, 2004 3.9 The Questionnaire They are a valuable method of collecting a wide range of information from a large number of respondents. Good questionnaire construction is critical to the success of a survey. Inappropriate questions, incorrect ordering of questions, incorrect scaling, or bad questionnaire format can make the survey valueless. A useful method for checking a questionnaire for problems is to pretest it. This usually involves giving it to a small sample of respondents, then interviewing the respondents to get their impressions and to confirm that the questions accurately captured their opinions.(Burns Bush, 2003). McDaniel and Gates (2005, p318) believed that questionnaire is a set of questions designed to generate the data necessary to accomplish the objectives of the research project. To design a questionnaire, they proposed a ten-step process as follows: -Step one: Determine survey objectives, resources and constraints. -Step two: Determine the data collection method. -Step three: Determine the question response format. His basic format of a questionnaire is closed-ended questions. Its main consideration is that it is more convenient for the respondents to utilise. But as will be seen in Appendix, this study used mainly open-ended questions because of the problem being investigated. One of the advantages is that it can provide more clues to analyse and judge the response (Aaker et al 2004, p320). -Step four: Decide on the question wording. -Step five: Establish the flow and layout. -Step six: Evaluate the questionnaire. After the first draft, the questionnaire should be reviewed. The main purpose is to make sure that all questions will collect necessary data which will accomplish the aim of the study. -Step seven: Obtain approval of all relevant parties. -Step eight: Pre-test and revise. -Step nine: Prepare the final copy. -Step ten: Implement the survey. 3.10 Sampling Methods Aaker et al (2004, p373) believed that sampling is useful when the population size is big, the cost is limited and time is limited. They argued that time spent on each would be limited if sampling is used properly and hence the quality of responses would be improved. In terms of the suitable situations of using each, Aaker et al (2004, pp 387-90) argued that non-probability sampling can be used in exploratory research as follows: judgemental, snowball, convenience, and quota sampling. For this study, judgemental sampling method is chosen mainly for the time limitation. 3.11 E-mail Survey More recently, the use of the e-mail survey method has become more common place. Aaker et al (2004, pp 167-8) are of the view that there are some advantages in collecting primary data by this means. The include: (1) It is speeder than the traditional postal mail. This study has benefited from this means since it was possible to contact potential respondents and solicit their co-operation well before the interview took place (2) It usually saves many of the costs involved in regular mail surveys (3) There are no intermediaries. E-mail is usually read only by the recipient, so that the respondent chosen by the researcher is usually the one to answer the questions (4) It is more convenient for the recipient. 3.12 Choice of Data Collection Method and Its Implementation In this study quantitative research method will be used to get accurate output from the study. The key element is face to face interview. The process is given below: 3.13 Face-to-face interviews (with an interview schedule/open-ended questions: See Appendix 1) with selected Tescos customers and line managers charged with responsibility of trading in the Tesco store. It was felt that given the time it took to respond to a request for interview that a questionnaire survey would have been far less satisfactory. In addition, in that part of the world face-to-face encounters are considered more respectful particularly when attempting to elicit answers from operational managers and customers. Nevertheless, the process was cumbersome and entailed constants with customer service in order to fix dates and diaries. The process took well over three months (from August to October, 2010). The researcher is of the view that the responses elicited do provide a good overall picture of the advertising strategy and its impact, was useful to the study. Hypothesis Statement: Problem question: How do advertising strategies impact on consumer buying behaviour? H0: Advertising strategies have an impact on consumer buying behaviour. H1: Advertising strategies have no impact on consumer buying behaviour. Limitations of the Research: The limitation of this research is to submit this project within a short period of time and for that reason some of the important issues may have not been discussed on this research. Another limitation can be limited sources of secondary information available in the market and thats why this research can not use a major sources of information in order to make an extensive project. PROPOSED TIME-TABLE: Following table will illustrate the possible deadlines and dates to complete the proposed dissertation properly on time. AREAS WK 1 WK 2 WK 3 WK 4 WK 5 WK 6 WK 7 WK 8 WK 9 WK 10 WK 11 WK 12 Identification Of Issue Literature Review Research design

Heideggers Critique of Cartesianism Essays -- Philosophy Papers

Heidegger is one of the few Western thinkers to have succeeded in going beyond the Western philosophic tradition. Because his radical criticism is believed to have fractured the foundations of modern philosophy, his thinking is usually at the center of the controversy between the defenders of the tradition and those who wish to break with it and start afresh. In the heat of this debate, the question of Heidegger's place in relation to that tradition in general and to Cartesianism in particular has been neglected. I wish to address the question by focusing on the major aspects of Heidegger's critique of Cartesian philosophy and the modern tradition. I will first show that the strength of his criticism lies in its all-encompassing penetration of the foundations of modern philosophy, running through both the ontological and epistemological channels. Ontologically, Heidegger presents a critique of subjectivism; epistemologically, he discredits the correspondence conception of truth and i ts underlying visual metaphor. I will then look at his view of history and the meaning of his concept of "overcoming" in order to show that his aim is not to destroy the tradition, but to provide a wider basis for it by rescuing forgotten elements imbedded in the tradition itself. Finally, I will show that in this process of "overcoming," Heidegger did not really depart from the tradition, but absorbed some of its basic tenets, as his concept of death echoes major elements of Cartesian doubt. 1. The Critique of Subjectivism One of the major features of Heidegger's thinking is his criticism of Cartesian subjectivity. According to Heidegger, in regarding the ego cogito as the guarantor of its own continuing existence and as the basis of all things... ...d: Basil Blackwell, 1980); Abbau can be find Heidegger's Basic Problems of Phenomenology (Bloomington: Indiana University Press, 1982); Verbindung is discussed mainly in "The Principle of Identity," in Identity and Difference (New York: Harper and Row, 1969, pp. 23-41); for Uberwindung see Heidegger's Nietzsche. (4) Nietzsche, vol. 4 p. 97. See Aristotle's words: "that which is called a substance most strictly, primarily, and most of all, is that which is neither said of a subject nor in a subject, e.g., the individual man or the individual horse." (Aristotle's Categories, 2a 11-13). (5) Heidegger, Basic Problems of Phenomenology p.111. (6) Heidegger M., Discourse on Thinking New York: Harper and Row, 1966, p. 7. (7) Nietzsche, vol. 4, p. 106. (8) Heidegger, M. History of the Concept of Time, Bloomington: Indiana University Press, 1992, pp. 316-317.

History of the Phantom of the Opera Essay

In 1911, Gaston Leroux published Le FantÔme de l’Opera, the now famous book that gave birth to the legend of the Phantom.   Leroux had been fascinated by the mystery and design of the Paris Opera House.   As a theatre enthusiast, he had toured all the levels of the Opera House including a visit to the underground lake, cellar and hidden passageways. The mysterious events at the Paris Opera House which ignited Leroux ‘s interest began with Napoleon III’s call for a new opera house to be built in Paris in 1860, after he had survived an assassination attempt one evening when returning from the Opera.   The construction of the Opera House, faced many delays and construction stopped during the Franco Prussian War. After the war, the then unfinished Opera House was occupied by the working class who used it as a warehouse, observation post, communications center, military post and a powder store.   The cellar was once used as a torture chamber.   The new Paris Opera House was finally finished in 1875.   Finally, adding to the mystery, an unfortunate incident occurred in the Paris Opera House in 1896, a counter-weight of six and a half ton chandelier fell from the ceiling, killing a patron. Gaston Leroux always claimed that the ghost in the story was true, based on his investigations and tours of the Opera House.   He is quoted as saying: â€Å"The Opera ghost really existed.   He was not, as was long believed, a creature of the imagination of the artists, the superstition of the managers, or the absurd and impressionable brains of the young ladies of the ballet, their mothers, the box-keepers, the cloak-room attendants, or the concierge.   No, he existed in flesh and blood, though he assumed all the outward characteristics of a real phantom, that is to say, of a ghost.†Ã‚   (Leroux, G, n.d) In 1925, began the chain of events that would give rise to the phenomenon of the Phantom.   Universal Studios made the first film of the book – the silent movie, Phantom of the Opera, which starred Lon Chaney Snr.   A second version of the film, this time with sound and color, starring Claude Raines was produced in 1943.   Followed by a Spanish version in 1962, and a 1974 version starring Herbert Lom and Heather Sears. The Phantom was produced twice on stage in 1935 and 1975, without much success. Then, in 1986, the legend of the Phantom of the Opera would become one of the most famous stories in the world, when Andrew Lloyd Weber’s Musical – Phantom of the Opera hit the stage in London.   In the 21 years since the Musical began, it has broken all theatre records and is now the longest running Broadway Show in History. The success of the musical spurred the movie industries interest again in 2004, with a moderately successful movie called â€Å"Phantom of the Opera† based on Andrew Lloyd Webber’s opera.   Critical acclaim for the movie has been varied. The Phantom has outlived his creator who died in April 1927 and has become iconic to the 20th and 21st Century.    History of the Hit Musical – The Phantom of the Opera   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Andrew Lloyd Webber’s musical The Phantom of the Opera opened in London’s Majesty Theatre on 9 October 1986.   In the original London Cast, â€Å"The Phantom† was played by Michael Crawford, and â€Å"Christine† by Sarah Brightman (then wife of Andrew Lloyd Webber). The original creative team of the Phantom was: Harold Prince  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Director Cameron Mackintosh  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Producer Andrew Lloyd Webber  Ã‚  Ã‚  Ã‚   Composer, Book, Co-orchestra Maria Bjà ¶rnson   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Production Designer    While Andrew Lloyd Webber had already been phenomenally successful with productions like Evita and the Sound of Music, â€Å"The Phantom† made stars of the actors and creative team members. The musical is still running 21 years later (2007) in London, Broadway (N.Y) and touring worldwide.   The Phantom has won over 50 awards including 3 Olivier, an Evening Standard Award, 7 Tony’s and 3 Outer Critic Circle Awards. At the time of writing, it is estimated that over 80 million people have seen the musical, with total ticket sales of over $3.2 billion.    Reviews of the Phantom of the Opera: The Daily Mirror’s first review of the Phantom of the Opera in 1986: It’s fantastic, fabulous and phantasmagorical! It’s fantastic, fabulous and phantasmagorical! From the eerily flickering lights that greet you outside Her Majesty’s Theatre to the last, glorious curtain call, Andrew Lloyd Webber’s long-awaited new musical, Phantom of the Opera, is a triumph. The special effects are among the most spectacular ever seen in the West End. The music is very bit as memorable as one would expect from the man who wrote Evita, Starlight Express and the rest. But most of all, the show belongs to Sarah Brightman and Michael Crawford, who soar and swoop through their hugely demanding roles like eagles. After all the well-publicised false starts and back-biting, Lloyd Webber has created a musical which deserves to be around well into the next decade. The story is based closely on the original novel of 1911 – unlike most of the Phantom of the Opera films which have been made over the years. Michael Carwford’s Phantom hides his hideously disfigured face by skulking in the stage caverns and pools deep beneath the Paris opera. His passion for music is the only thing which gives his life meaning until he becomes obsessed by Sarah Brightman’s Christine – a young opera singer whose beauty is matched only by the purity of her voice. He coaches her in secret while visiting dreadful catastrophes on anyone who refuses to advance her career. A hanged scene shifter is suddenly hideously dropped on to the stage in the middle of a performance. A vast crystal chandelier crashes on to the audience. As the phantom becomes more fiendish so Christine becomes increasingly mixed in her feelings towards him. A dreadful climax is fast approaching. The eerie sets of the unfolding drama – great stages filled with mist and shining candles – are interspersed with all the colour and spectacle of the operas being prepared and presented at the theatre. Despite all the â€Å"ghost train† theatricals the greatest thrills of the show come from Michael Crawford. He not only sings superbly but also captures the torment of the Phantom perfectly. If you only see one show this year, make sure it is this one! (Blake, J, 1986) In 2002, The Times wrote: Long-runners One answer is obvious: Maria Bjà ¶rnson’s stunning designs. The story, based on Gaston Leroux’s novel, begins on the Paris Opera’s stage in 1911. The building is dusty and neglected, the stage festooned with great swags of grey fabric. Old theatrical props are being auctioned off. Then, as the auctioneer announces the final lot — the opera’s enormous chandelier — the dustsheets fall away, the scene seems almost to dissolve and the theatre travels back in time to 1881 before our very eyes. It’s a vision of gaudy grandeur: gas lamps flicker, red velvet glows in the light and plaster nymphs and satyrs frolic on pillars. The opera is dogged by misfortunes that are rumoured to be the work of the Phantom, a malevolent figure who haunts the theatre. This sinister creature has become obsessed with Christine Daaà ©, a pretty chorus girl. But only cadaverous Madame Giry, the formidable ballet mistress, knows the terrible secret that lies behind the mask the Phantom wears. The musical’s best sequence occurs when the Phantom leads Christine through labyrinthine passages to his lair beyond a hidden lake underneath the building. As their boat glides over the misty water, surrounded by flickering candles, the effect is breathtaking. The problem is that this spectacle takes place early on and nothing afterwards can really compete. Harold Prince’s direction is slick and Gillian Lynne’s choreography effective, but Lloyd Webber’s music is often trite and dated. There’s little depth to any of the characters, either, yet the musical’s central relationship intrigues. For while Christine is Beauty to the Phantom’s Beast, she is haunted, not only by the opera ghost, but by the memory of her dead violinist father. This lends a pleasingly perverse Freudian twist to the erotic tension between the two characters, and the performers John Owen-Jones and Celia Graham make the most of it. Not only are they both excellent singers, they are fine actors too. Graham brings both passion and a childlike neediness to her portrayal of Christine. Owen-Jones uses his rich, powerful voice to great effect, crooning one moment, spitting bitterness the next. But the real star of the show is Bjà ¶rnson’s work. The designer died earlier this month, aged 53, and if Phantom has stood the test of time, it’s because of her. It is not the music audiences will remember; it’s the opera’s chandelier swinging crazily over the stalls, or a masked figure crouched menacingly over a gilded angel. And for those images alone, this show is still worth seeing. (Marlowe, S,   2002) The New York Times revisited the Phantom in 2005 and wrote this review: New York Times revisits the Phantom Old and Ghostly but Still a Hoot The paint on the balconies of the Majestic Theater looks chipped and the electronic drum machine sounds like something left over from a music video from the 1980’s. But â€Å"The Phantom of the Opera† really shows its age (17 years and running) when the signature special effect is presented. Musicals have opened and closed in the time it takes that chandelier to lumber to the floor. Looking like one of Ed Wood’s teetering flying saucers, it crashes to the stage with the force of a shopping cart, the biggest, most extravagant anticlimax in town. Seventeen years later: Sandra Joseph and Hugh Panaro are now playing the roles of Christine and the Phantom. Under the fearsome shadow of Hugh Panaro in â€Å"The Phantom of the Opera.† But what do you expect? It was designed during the Reagan administration. For a top-of-the-line chandelier, you will have to wait for the $40 million production of â€Å"Phantom† opening in Las Vegas next spring. But if the technology of the Broadway show seems a bit quaint, the real news is that the rest of the production has grown old gracefully. Judging by sheer invention, emotional punch and onstage talent, the venerable blockbuster still beats out almost all of the whippersnappers currently on Broadway. Maria Bjornson’s flamboyant gothic design and Harold Prince’s fantastical staging still have the gleam of finely polished professionalism. Led by the current Phantom (there have been 10 after Michael Crawford), Hugh Panaro, an up-and-coming musical theater star who finds the right mix of shock and schmaltz, most of the cast retains the freshness of opening night. That does not mean that Andrew Lloyd Webber haters, a large and very grumpy contingent, will be won over. Sorry, â€Å"The Music of the Night† hasn’t changed. Nor has Charles Hart’s bumbling lyrics (â€Å"You have brought me to that moment when words run dry†). But for those sentimental souls looking for a popular entertainment to transport them to a baroque, romantic new world with a powerful smoke machine, â€Å"Phantom,† I’m happy to report, still delivers the goods. Which is especially impressive, given that not long ago, the musical seemed to be on its last legs. By the fall of 2003, its peers â€Å"Miss Saigon,† â€Å"Cats† and â€Å"Les MisÃÆ' ©rables† had faded away. Ticket sales were down and rumors of its demise were common around Broadway. Flash-forward to today: crowds are lined up around the corner to see the show, which regularly sells out. Last week, 99 percent of the seats were filled. In January, barring a strike, disaster or nuclear holocaust, â€Å"Phantom† will eclipse â€Å"Cats† as the longest-running show in Broadway history. What happened? For one thing, it received a boost from Joel Schumacher’s film version of the musical, which opened in December. Even though it wasn’t a smash hit, the movie introduced a new audience to the show (as evidenced by the large number of young girls at the Majestic) and reminded old ones how superior the musical is. In fact, the bombastic film may be the only thing that makes the musical look understated. Mr. Prince, who continues to oversee casting and reportedly checks up on the show every few months, deserves credit for tending to it with care. When the box office dipped, he never panicked and cast a former Backstreet Boy for a short-term boost in sales. Unlike so many long-running shows, â€Å"Phantom† has not resorted to stunt casting. Although don’t be surprised if Mr. Panaro, who has been rumored on theater Web sites as the choice to star in â€Å"Lestat,† Elton John’s vampire musical heading to Broadway next season, becomes a household name someday. A young, charismatic actor, he brings a maniacal energy and Grand Guignol charm to the tortured Phantom. In his hands, the show concentrates more on the horror than the romance; but only once does he turn to the audience and growl – which, considering how scenery chewing this role could be, counts as admirable restraint. Surrounding him is a solid supporting cast who deliver disciplined performances free of the lazy flourishes that sneak into a role when an actor becomes bored by repetition. As the diva Carlotta, Anne Runolfsson flashes a hundred-watt smile and shows off a richly textured voice in the opening song, â€Å"Think of Me.† Jeff Keller and George Lee Andrews, the only actors with major roles who have been with the company since the beginning, are marvelous as the nervous theater managers who made the mistake of buying the Paris Opera House. In 2001, Mr. Prince had them switch roles to keep things fresh. Sandra Joseph (who doesn’t perform Wednesday evenings or Saturday matinees) is perfectly competent as Christine, although in her scenes with the Phantom she can come off as a bit bland. As her other love interest, Raoul, a terribly underwritten role, Tim Martin Gleason provides a strong voice and a stiff performance. In the romantic songs, one’s mind easily wanders to the bitingly funny Lloyd Webber parody in â€Å"Spamalot,† which droned on and on until the stars looked tired of their own voices. Then again, the winking and eyebrow-raising in satirical musical comedies like â€Å"Spamalot† and â€Å"The Producers† are part of what makes the proudly melodramatic and unironic â€Å"Phantom† a nice change of pace. The musical may seem as if it is from a different time, but that’s not necessarily a bad thing. (Zinoman, J, 2005) Personal Review:    The Broadway production of The Phantom of the Opera captures your attention right from the start and then you will be you will be drawn into a mysterious world of horror, romance and tragedy. Your journey keeps you spellbound through resonating songs sung by a handpicked cast, Maria Bjornson’s magnificent sets and costumes to both delight and frighten you. Gaston Leroux’s gothic novel comes to life through Andrew Lloyd’s Webbers’ Phantom.   The musical beautifully combines a mixture of genres, performed through opera, leaving the audience entrapped in a tragic tale of love. Whether you are recovering from fright or floating on Phantoms’ songs – this musical will keep, you entertained, wistful and somewhat disturbed leaving you thoughtful as to who should triumph in the end. New fans and old are still being enraptured by the phenomenon of The Phantom.       Works Cited: Blake, J, (1986) It’s fantastic, fabulous and phantasmagorical!, The Daily Mirror U.K. Retrieved 04/18/2007, http://www.thephantomoftheopera.com/poto/news_mediareviews_story.php?id=38 Leroux, G. n.d. Quotation Phantom of the Opera Official Site. Retrieved 04/18/2007, http://www.thephantomoftheopera.com/poto/show/the_show_history_filmography.php Marlowe, S, (2002), Long Runners, The Times, UK.   Retrieved 04/18/2007 http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/article805339.ece Zinoman, J, (2005), New York Times revisits the Phantom: Old and Ghostly but Still a Hoot, The New York Times, USA.   Retrieved 04/18/2007 http://www.thephantomoftheopera.com/poto/news_mediareviews_story.php?id=216    Bibliography: Paris Opera House (n.d.), Music of the 19th Century Paris, Opera. Retrieved 04/18/2007 http://gallery.sjsu.edu/paris/music/opera/opera_house.html The Phantom of the Opera (n.d.), Official Website.   Retrieved 04/17/2007, http://www.thephantomoftheopera.com   Ã‚  Ã‚  Ã‚  Ã‚        

The Origin and Fate of the Universe †Physics Essay

The Origin and Fate of the Universe – Physics Essay Free Online Research Papers The Origin and Fate of the Universe Physics Essay After reading Stephen Hawking’s eighth chapter entitled, â€Å"The Origin and Fate of the Universe†, I was intrigued and fascinated by his method of thinking on the matter. According to Einstein’s initial general theory of relativity, the universe was formed with the occurrence of the Big Bang and it would eventually end with the event of the Big Crunch. But when consulting quantum effects further, the mass or energy initially created must ultimately be returned to the rest of universe. That means that black holes and singularities within it would disappear. The drastic clout that quantum effects have is very interesting and captivating. This is a universal topic because it involves every human being that has ever lived and will eventually decide our future. That is why I find this topic so relevant and fascinating. With the recent death of Pope John Paul II, I really found the part regarding the late Pope’s advice interesting. At the meeting with Stephen Hawking and others, the Pope instructed them all to pursue their interest in the evolution of the universe but not to delve into the Big Bang which is supposed to be the moment of creation. This is a very controversial subject with religion and science and I was intrigued by how they handled the situation. The model that Hawking had in mind revolved around the basis that when the universe expands, any matter or radiation in the universe becomes cooler. The temperature drops as the universe gets bigger. The temperature is a measure of the energy of the particles and when there are very high temperatures, such as the Big Bang, particles move so incredibly fast that they can avoid any attraction to each other due to the nuclear and electromagnetic forces. With the higher temperatures, particles contain more energy within themselves. So basically, with this theory, at the time of the Big Bang the universe had zero size and was infinitely hot. Then as time progressed, the universe expanded and the temperature decreased. This is the origin and fate of the universe through the eyes of Stephen Hawking himself. Research Papers on The Origin and Fate of the Universe - Physics EssayInfluences of Socio-Economic Status of Married MalesThree Concepts of PsychodynamicEffects of Television Violence on ChildrenHarry Potter and the Deathly Hallows EssayCapital PunishmentBionic Assembly System: A New Concept of SelfBringing Democracy to AfricaPETSTEL analysis of IndiaQuebec and CanadaCanaanite Influence on the Early Israelite Religion

Bio Lab Essay Example

Bio Lab Essay Example Bio Lab Essay Bio Lab Essay Santiago NevillePeriod 110/14/12 Enzyme lab Enzymes are biological catalysts that speed up the process of chemical reactions. They are also proteins, and most enzymes activities occur within organism. They decrease activation energy, energy that is needed to start a chemical reaction. Enzymes are substrate specific substrates ending in -ase, enzymes ending in -ase. External factors, such as temperature, pH, and concentration of the substrate, affect the enzymes activity in the lab, pectase and cellulase will be used to compare different enzymes on apple sauce. The lab is designed to investigate the effect of different enzymes on apple juice production The combination of pectinase and cellulase will be the most effective simply because two is better than one. MATERIALS: apple sauce, pectinase enzyme, cellulase enzymes, funnels, filter paper, lab aprons, splash-proof goggles, paper towels, stirring rods, graduated cylinders, access to the water, paperclips, access to a stop watch, and access to a triple bean balance. Procedure: 1) Collect materials 2) Follow safety protocol ) Measure 1 tablespoon of apple sauce and place it in a cup 4) Add 10 drops of pectinase to the apple sauce and stir for 1 minute 5) Line a funnel with a coffee filter, place funnel in a graduated cylinder, empty the mixture into the funnel, and let it filter for 5 minutes. 6) Record the amount of juice collected 7) Repeat steps 1-5 with cellulase and water. Enzyme Lab 4 3. 2 3. 1 3. 28 2. 4 1. 6 Cellulase Pectinase C+P Water 0. 8 0. 86 0. 52 Amount of apple juice in ml A mount of apple juice in ml 0 Average Type of Enzyme Conclusion: Enzymes are catalysts that speed up the process of chemical reactions. They are also proteins, and most Enzymatic activities occur within organism. They decrease the activation energy that is needed to start a chemical reaction. The problem was the effect that different enzymes have on apple sauce, and the lab was designed to investigate this. The combination of pectinase and cellulase will be the most effective simply because two is better than one. The hypothesis was correct because it collected the most amount of apple sauce with 3. 28 ml. We tested the enzymes by mixing it with apple sauce. We got our results by seeing which one collected the most apple sauce. The combination of both pectinase and cellulose was the most effective on apple juice production with 3. 28 ml. The water was the least effective with 0. 52 ml of apple juice collected. In the lab we all collaborated to get the most valid results we could get. The results were collected by testing each mixture in the same way and kept all the control variables constant. This experiment is valid because the controlled variables were kept constant. The independent variable was the type of enzyme or mixture we tested. The dependent variable was the amount (in ml) of apple juice that would be collected out of the coffee filter paper. The controlled variables were: to keep the amount of apple sauce the same, the size of the coffee filter paper, amount of each mixture, amount of time spent on mixing it with the apple sauce and the amount of time allowed letting it drop through the filter paper. The experiment taught us that the combination of the two enzymes was the most effective. Santiago Neville Biology Honors period 1

Post heartattack cardiac failure Essay Example | Topics and Well Written Essays - 3000 words

Post heartattack cardiac failure - Essay Example This essay is going to address the issue of heart attack in details and explain the measures one is supposed to take to avoid another heart attack in the future. Heart failure management includes a number of pharmacologic, nonpharmacologic and persistent strategies to reduce subsequent occurrences of heart attacks. Pharmacologic management includes the use of vasodilators, beta-blockers, diurectics, digoxin and anticoagulants. Nonphamacologic management entails physical activities, dietary sodium, fluid restriction and attention to weigh gain. Persistent strategies for heart failure are implantable cardioverter-defibrillators, electrphysiologic intervention such as pacemakers and cardiac resynchronization therapy, ventricular restoration and revascularization procedures such as coronary artery bypass grafting (Ketchum, 2011: 90). Heart failure patients should be examined for coronary artery disease, which is a major cause of heart failure. It also plays a role in heart failure progression through mechanisms such as ischemia, infarction and endothelial dysfunction. Studies reveal that patients suffering from coronary artery disease demonstrate a symptomatic and survival improvement with coronary artery bypass grafting (Clifford, 2008: 62). The sections that follow outline the most effective measures for providing support for CHF patients. Despite the deadliness of myocardial infarction and other chronic heart diseases, these measures, if well taken, have the ability to markedly improve one’s health outcomes. They also have the ability to reduce the burden on the health care system. Patients, their families and caregivers can reduce worsening of the CHF condition if they are familiar with the principles of myocardial infarction management and learn to monitor the symptoms and deterioration signs on a daily basis. Whether or not the victims are enrolled into a particular management program, the availability of supportive organization and

Sales planning and operations Essay Example | Topics and Well Written Essays - 2250 words

Sales planning and operations - Essay Example Sales can be stated as the lifeblood of a business.Earning sustained profitability is the basic aim of conducting sales activities in an organisation. In order to boost up the sales of LPPT Cola in the market, the corporation needs to identify the target market for their offered products. Subsequently, after recognising premium target consumer segment of the products which can facilitate to increase the sales of the company in the long run, the organization needs to make a comprehensive market analysis to recognise the specific requirement trends of the customers from the offered product (Treace, 2013). In the following step, LPPT Cola needs to make an outline of their sales plan. The company needs to study its targeted market thoroughly and consequently it needs to analyse the sales objectives as well as the requirement of manpower to reach the end-users (IILM, n.d.). As a Sales Director, there is a need to have a directional plan in place for the entire sales team at the outset. Mo reover, a contingency plan also needs to be prepared so that any untoward scenario in terms of unavailability of a sales team member is handled efficiently. At the same time, if the Sales Director of LPPT Cola finds it to be necessary, he can even interact with the concerned authorities of the same industry, which will help him to advise the marketing manager to sketch a detailed structure of the plan (The Sales Management Association, 2013). After the determination of the targeted market and sketching the sales plan, the next process will be the creating a network or connectivity. To make the consumers aware of the products of LPPT Cola, at the initial stage, the organization can take the aid of strategies such as telemarketing, e-mailing and door-to-door selling among others. In terms of pricing of the products, it is essential to prepare a competitive pricing to mitigate the threat of substitute products. With regard to the sales force, LPPT Cola needs to inculcate the strategy o f planning, coordination, controlling and motivating to ensure that customers are offered with best possible service. This strategy can ensure a sustained profitability from sales activities in the long run (Kundu, n.d). Structure of the Sales Department Learning Outcome (b) Business objectives are the aims, purposes and goals of the business. The significant role of business is to achieve its goals. The main objective of the business is to maximize its profitability. Operating business cannot have only one objective because a company needs to meet the demands of different stakeholders such as employees, consumers, creditors and shareholders among others. In terms of the stages or processes involved in an organisational sales strategy, it can be said that the primary facets involve: Preparing sales objectives Studying sales market environment Recognising the various alternatives available Assessing the alternatives and selecting the best possible one for the organisation Preparing s ales budget and forecast Formulating sales plan and gaining approval of the management Executing the sales plan with the help of appropriate human resource allocation Making an evaluation and review of the sales plan Source: (Trehan & Trehan, n.d.) There are four basic sales strategies such as account targeting, sales channel, selling and relationship, the categorization of these accounts within a targeted market for incorporating strategic approaches in the sales, through accounting groups or accounting. An organized selling procedure for each accounting targeting, sales channel, relationship and selling strategy develops effective and efficient selling procedure which is a significant in