Business analytics Research Paper Example | Topics and Well Written Essays - 1000 words

Business analytics - Research Paper Example Imagine an organization in which the marketing department requires key reports from the technology department. Clearly, the issue of latency can be a factor that can delay essential decision making. With the boom of e-commerce, this has become even more pivotal. For many decades, companies have established itself as one of the most premiere companies internationally. Business Analytics (2014) In order to harness the growth of customers worldwide, McDonald’s has created data warehousing that has allowed the company to understand the customers, track inventory, and monitor financials. All of these components are integrated in one dashboard that has harnessed BI. A centralized information from all the sources (e.g. point-of-sale (POS) system, equipment monitoring, etc) where all sorts of information, real-time feeds and legacy information, can be monitored and analyzed in most efficient and precise way via data warehousing. Oracle ERP system, which can handle most day-to-day business functions, would serve as the hub. POS and other devices use business Analytics software to gather sales information and marketing data, which is then transferred to an Oracle database for analysis would help organizations have robust information of their business processes and assist them monitoring the progress of their business in the terms of sales, revenues, inventory management, staff allocation, location of the business in terms of which is profitable or unprofitable, and also gives them the head start to mitigate any risk.